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About UAM Ι Philosophy

Mission Statement of the University of Applied Management


A Center of Occupational Competence

We create and impart knowledge with practical application at an academic level. Our participants learn and develop entrepreneurial thinking and gain practical experience in our creative and innovative learning environment. 

We combine professional activities with scientific training and prepare our graduates to enter professional and managerial fields.

We insure that our graduates are able to quickly and profitably apply the skills they learn in the classroom in practice, both for themselves and for their future employers. With our training, students reach their goals more quickly, easily and economically. We support the development of individual students through the design of study exercises and by providing targeted assistance when needed. Therefore, we support not only technical and methodological skills, but also the development of personal and social skills.


Combining Business and Science

We cooperate with companies and institutions, which provides the means for the ongoing transfer of knowledge. Companies and institutions benefit from our expertise, our innovative strength, and our applied research.

We support regional development through targeted research and the transfer of knowledge. In addition, the region benefits from the continuous exchange between business and academic groups. In this context, we are actively seeking the involvement of international partners.


Demonstrating Competence in Teaching and Research

We focus on a few business-related degree programs and strive to provide the best instruction in these areas. In selected fields, we carry out research to find and develop application-oriented and concrete solutions. We aim to ensure that each faculty and each department becomes the leader in Germany in at least one scientific branch. Our applied research is also a cornerstone of our instruction.

The expansion of our contacts with partner universities and companies all over the world is an important foundation of our strategy of internationalization. To this end, we are actively and deliberately looking for international cooperation in the fields of teaching, research, and training in selected areas.  We are particularly interested in supporting the international exchange of students and teachers.


UAM’s Goal: Successful Graduates

At the University of Applied Management, scientific engagement always means finding concrete solutions based on the current state of scientific knowledge and research. This also means that basic knowledge, conceptual models, working models, and methodology are always taught with a view to practical applications. Our instructors combine the latest scientific findings with the practical relevance of this research. Further experts from industry and academia create a balance between theory and practice.


Our working students bring with them a high level of practical and professional skills from which the university and professional communities benefit. Our participants connect their experiences to the course content and thus contribute their practical knowledge and scientific background in discussions with other students and faculty.


Our case-study-oriented and problem-oriented approach encourages students to bring in current topics from their profession. Developments and solutions identified during the course of studies can then be quickly implemented in professional practice. In this way, each learning unit reinforces students’ professional experiences outside the university. 


Sophisticated Teaching Methodology

At the UAM, we use a wide range of instructional methods. The most recent studies about teaching and learning at the university level continuously inform our methodological concept of a semi-virtual course of studies. Our teaching method makes learning fun. It promotes teamwork, the integration of modern media and technologies, and especially encourages collaboration between UAM’s motivated students and experienced teachers. Students are supported through qualified, personal and individual advising. Our study coaching begins before admission and extends beyond successful degree completion.  

Through this careful supervision, our students, and therefore the university, achieves a high rate of success. Within the framework of legal guidelines, the previous achievements and prior knowledge of our students are taken into account to every extent possible. Our monitoring of quality assurance further reinforces the high standard of education at the university. 

We measure our success based on the professional success of our graduates and on student satisfaction. The UAM uses regular evaluations by independent third parties to guarantee a high quality of instruction.


Partnership is Our Motto

Our employees are the key to our success. Their performance and motivation is enhanced by autonomy and individual responsibility, as well as through the university’s stimulating work environment and colleagues. 

Our highly motivated students and graduates have made outstanding achievements. 

In this context, the UAM sees itself as a “university that learns.” Each of us strives constantly to continue learning. We support the professional development of all employees. Openness, trust, and dedication characterize both the cooperation between our staff and students as well as the university’s relationship to the community and society. Our communication with each other and with others outside the university is characterized by transparency, openness, participation, and cooperation. All members of our university are bound to these principles.