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About UAM Ι Research



1. Applied Creativity across Domains

The future challenges that individuals have to face in the framework of increasingly complex problems in the workplace, in business, in society and in the environment, demand that employees possess both expertise and the ability to innovate. While the acquisition of expertise is usually systematically covered in education and training, the cultivation of creativity and innovation (i.e. the implementation of the results of creative processes) is generally blatantly neglected. It is in this highly relevant social gap where the first interdisciplinary research topic starts. In contexts in adult education it deals with the questions of what the personal, organizational and situational determinants of creative processes are, how these processes are promoted, and how the results can be applied and thus be converted into innovations.

In addition to these psychological issues, the University of Applied Management is engaged in this research field economically and legally, namely by dealing with balancing innovation with its legal implications in the context of patents. This interdisciplinary perspective on the research topic has thus far proved fruitful.

2. Sustainability

Despite its use in an inflationary manner in a variety of contexts, it is just as important to explicitly consider sustainability as the core idea of globally responsible action. In the context of different research questions, three pillars of sustainability are studied: economics, social conditions/the social world, and the biological environment. From a business and legal economic perspective, two topics are of great interest: the types of implications that considering sustainability issues have for company management, and how sustainability topics can be embedded in corporate guidelines. From a psychological perspective, the determinants and consequences that sustainability orientation will have for market participants (i.e. providers, inquirers, and officials) are the primary focus.

3. Educational Management and Innovations in Teaching and Learning

In a semi-virtual university that uses innovative learning approaches, the pursuit of this research topic almost inevitably arises. Furthermore, this research topic is of high practical relevance in view of today’s multimedia learning environments and the recognition of the emergence of a knowledge society, which itself is characterized by high individuality. From an economic and business psychological perspective, this research area deals with the questions of how modern knowledge transfer processes can be designed as to content, and how they can be evaluated, modified, and managed (keyword: educational controlling), in order to optimally perform their educational function in modern learning and working environments while doing so in a client-orientated way that is tailored to each target group.

4. Connected Life (Life 3.0)

From an economic, legal, and psychological perspective, this area of research deals with (work) life in the postmodern societies of industrial nations that are in the process of transitioning to service economies. The related changes in working conditions (keywords include: flexible working arrangements, working from home, a trend away from manufacturing and towards service, and virtual teams) involve extreme individual adjustments that are barely covered by existing forms of training.
This project, which is based on empirical studies of the skills profiles of modern work environments, has a main task of developing and evaluating training programs, and integrating them in the context of organizational human resources and personnel management processes.