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Bachelor Degree`s Programs

Business Administration
Bachelor of Arts (B.A.)

The aim of the industry-focused business bachelor’s programme is to help students acquire the necessary business knowledge and skills, in order to clearly identify issues in business practice, as well as to understand the development of suitable solutions and methods for their successful implementation. 
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Sports Management
Bachelor of Arts (B.A.)

The potential of the sport management market has not yet been exhausted. Rather, through the commercialization of sports clubs and associations, the growth in the sporting goods and sports equipment industry, and also the outdoor and adventure area, the economy is constantly seeking highly qualified personnel.
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Business Psychology
Bachelor of Arts (B.A.)

A variety of economic issues, problems, or conditions are related to psychological aspects. Thus, the field of business psychology contains issues and content from economics, as well as from psychology.
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Business Law
Bachelor of Laws (LL.B.)

The bachelor’s degree program imparts content in basic business, legal, and tax law. Especially in the final two semesters, students’ acquired skills and knowledge will be tested on the basis of concrete practical examples within the framework of projects, studies, field trips, or professionally relevant activities.
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Eventmanagement
Industry focused Business Administration Bachelor of Arts (B.A.)

The degree program in Event Management combines business management training and the acquisition of key skills in event management. The topics public events in sports and culture, and business events are treated in general and exhibition events receive detailed attention - this course is also available in English at our Berlin Campus!
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Real Estate & Construction Management
Industry focused Business Administration Bachelor of Arts (B.A.)

The complexity of the real estate and construction industries and the comprehensiveness of corporate governance in the area of construction management are a challenge even for qualified specialists and managers who have in-depth business knowledge and multidisciplinary skills.
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Commercial Management & E-Commerce
Industry focused Business Administration Bachelor of Arts (B.A.)

Students will acquire basic business skills in the first semesters in order to work on specific topics, issues, and problems in the trade sector and to highlight the challenges in this area. Through intensive corporate partnerships and collaborations, a particularly strong connection to practical relevance is demonstrated, a connection which comes into play in user-oriented modules.
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Communication & Advertising
Industry focused Business Administration Bachelor of Arts (B.A.)

The industry-focused degree course “Communication and Advertising” creates a bridge between science and practical application. It provides scientific and methodological expertise from the fields of business administration and advertising psychology and links these issues to the practical challenges of the communications and advertising industry.
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Marketing- & Media Management
Industry focused Business Administration Bachelor of Arts (B.A.)

Rapid developments in the marketing and media industry lead to a great demand for well-trained management experts in the fields of television, publishing, and new media. Thus, the qualifications media companies insist their employees have rise accordingly. The trend towards higher professional qualifications is already clearly visible.
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Music- & Cultural Management
Industry focused Business Administration Bachelor of Arts (B.A.)

Music and culture are an integral part of our lives and in today’s multimedia age they are more omnipresent than ever before. Thanks to innovative technologies such as smart phones and Web 2.0, music and cultural content can be published and retrieved individually at any time.
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Online Marketing
Industry focused Business Administration Bachelor of Arts (B.A.)

The increased competition in the Internet and the development of new online markets and target groups has made coordination and organization in the online market more popular than ever for companies.
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Public Management
Industry focused Business Administration Bachelor of Arts (B.A.)

Public authorities and agencies have a high demand for executives with practical training and interdisciplinary skills, in business as well as in administrative and constitutional law. This in-depth academic knowledge enables students to successfully meet these interconnected requirements.
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Taxes
Industry focused Business Administration Bachelor of Arts (B.A.)

The industry focused degree program on taxes curriculum has been developed in close coordination with the LSWB e.V. and the Chamber of Tax Consultants in Munich, and is fully aligned to the needs of tax consultant offices.
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Tourism- & Hotel Management
Industry focused Business Administration Bachelor of Arts (B.A.)

Success in the tourism and hotel industry depends largely on managerial skills. In times of increased competition, qualified executives and professionals who have in-depth business knowledge are becoming an important success factor - - this course is also available in English at our Berlin Campus!
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