At the private, state-approved University of Applied Management, the unique semi-virtual study concept (online distance learning with classroom seminars) combines maximum flexibility with highest academic excellence.

It’s your decision whether you study established classics such as business administration, business psychology or sports management, or decide for studies in eSports management, soccer management or fashion management!

You easily study alongside a full-time job or student work while applying the acquired expertise in business practice. Learn from real managers, CEOs and entrepreneurs who will prepare you for your career with valuable expert tips and exciting real-life case studies.

Get the decisive advantage on the job market!

Officially recognised by the Bavarian State Ministry of Sciences, Research and the Arts

The University of Applied Management (University of Applied Sciences) is officially recognised by the Bavarian State Ministry of Sciences, Research and the Arts (Bayerisches Staatsministerium für Wissenschaft, Forschung und Kunst). Academic degrees acquired at the university may be used internationally with no restrictions. The master’s degrees, in principal, open access to a doctoral programme at a university.

our cooperation partners

Exclusive job offers, dual study places, top lecturers from the industry, practical case studies and exciting excursions – this and much more is offered by our cooperation partners!

alumni statements

Matthias Wirkner adidas
„Flexibility, experienced lecturers from the economy and practical case studies – an optimal preparation for starting a career!“
Matthias Wirkner, Global Digital Marketing Manager at Adidas
Maximilian Klopsch. ProSiebenSat1Vice President Business Development, Erfahrungsbericht Studium
„By studying at UAM, I had the opportunity to do my bachelor’s degree while gaining valuable work experience. This combination was just perfect and I would do it again anytime.“
Maximilian Klopsch, Vice President Business Development - ProSiebenSat1 Media
„Studying at the University of Applied Management was very instructive. It combines theory and practice, since the lecturers are all from the business world and teach through practical examples and case studies!“
Karina Groschberger, Deputy Head of Brand Management General Interest bei BurdaForward GmbH



quota of permanent employment
directly after graduation


graduates at the largest
Private University of Bavaria


cooperation partners